Conga CPQ pricing: what is published, what is not, and how to compare a quote
Conga does not publish a list price for Conga CPQ (formerly Apttus); its product page asks you to contact sales. Third-party listings circulate starting figures, but they are not vendor-confirmed and we do not repeat them. What is public: the ten-package structure, the separate TurboPricing and TurboConfig licences, and an SI-led implementation model. Compare any quote you receive against the two published prices: Kugamon at $65 and Revenue Cloud at $150–$200 per user per month.
What Conga publishes
| Item | Published? | What is known | Source |
|---|---|---|---|
| List price per user | No | Custom quote via sales. | conga.com |
| Packaging | Yes | Ten managed packages for standalone CPQ, installed in a fixed order; more for Approvals, Deal Maximizer, Adobe Sign, platform sync. | conga docs |
| TurboPricing / TurboConfig | Yes (structure) | Separate licence required; contact your account executive. Moves pricing and configuration computation to Conga’s compute platform. | conga docs |
| Implementation cost | No | Typically SI-led. Conga documents callback classes and customisation hooks that partners implement. | conga docs |
| Contract terms | No | Negotiated. | — |
| Ownership | Yes | Thoma Bravo majority since the 2020 Apttus–Conga combination; acquired PROS’s B2B business February 2026. | thomabravo.com kugamon.com |
Why we do not quote a number
Several third-party review sites publish a “starting at” figure for Conga CPQ. None is vendor-confirmed, they disagree with each other, and a starting figure without the packages, engines and services attached is not a price. Repeating one would be less accurate than saying “not published”, so we say that. The same rule applies to DealHub and Nue — see the methodology.
How to compare a Conga quote
- Separate licence from services
Ask for the per-user licence, the implementation services, and any TurboEngines licence as three lines. A single bundled number hides the recurring part.
- Ask where pricing will compute in two years
If the roadmap is TurboPricing, the licence line grows and the org stops being the whole system.
- Count the packages you actually use
CLM, Composer, Sign and Approvals are separate products. Price only what you need; the ten-package install is the CPQ baseline.
- Put it next to the published prices
Kugamon publishes $65 (CPQ) to $125 (Subscription Billing) per user per month and a fixed $25,000–$30,000 implementation. Salesforce publishes $150–$200 for Revenue Cloud. The calculator models all three over three years.
The estimate our calculator uses, and why
To draw a chart at all, the ROI calculator needs a Conga number. It uses $150 per user per month licence, $150,000 implementation and $45,000 per year admin for a 50-user deployment — a labelled estimate based on ecosystem benchmarks, shown hatched in every chart. Replace it with your actual quote; the point of the estimate is to make the comparison possible, not to stand in for Conga’s price.
Conga does not publish a list price; every deal is quoted (conga.com). Third-party listings publish starting figures that are not vendor-confirmed, so we do not repeat them. For comparison, Kugamon publishes $65–$125 per user per month (AppExchange) and Salesforce publishes $150–$200 for Revenue Cloud (Salesforce).
No. Conga’s documentation says TurboPricing and TurboConfig each require a licence and that you should contact your account executive to obtain one (Conga docs).
They are the same product under one owner since 2020 (Thoma Bravo); there is one price list, and it is not published. Background: Conga vs Apttus.
Published prices, your team size
Three-year totals for 1, 2 or 3-year terms at any user count. Every estimate is labelled.