Nue vs Salesforce CPQ: architecture, status, and what each publishes
Nue is a quote-to-revenue platform built for B2B SaaS — CPQ, subscriptions, billing — running on its own data store with Salesforce components and synced records. Salesforce CPQ is a managed package inside your org that Salesforce stopped selling in March 2025. One is actively sold and partly external; the other is frozen and fully internal. Nue does not publish pricing.
Which fits
- You are pure SaaS and want CPQ plus billing from one vendorNue is built for that
- You are on Salesforce CPQ and nothing is brokenYou can stay — supported, renewable, no end-of-life date
- You want every revenue object as a Salesforce record with a current roadmapA native alternative — Nue is partly external, CPQ is frozen
Side by side
| Dimension | Nue | Salesforce CPQ (SBQQ) | Source |
|---|---|---|---|
| Vendor | Nue.io, founded 2019, San Francisco; co-founders Mark Walker and Tina Kung. | Salesforce (SteelBrick acquisition, Dec 2015). | nue.io forbes.com |
| Status | Actively sold; on AppExchange. | End of sale since March 2025; not end of life; no new features. | appexchange salesforce.com |
| Where it runs | Nue’s platform and data store; components and synced records in Salesforce. | Entirely inside the org as a managed package. | appexchange |
| System of record | Nue. | Your org. | — |
| Revenue models | Subscription-first; usage; self-service and PLG channels. | One-time and subscription; limited consumption. | salesforce.com |
| Billing | Included (Nue billing). | Separate Salesforce Billing package. | — |
| Documentation | Current. | Online help retired July 2026; single PDF. | help.salesforce.com |
| Published price | Not published contact | Not sold new; ~$75 historically quoted by third parties. not sold new | nue.io |
| Typical move to Kugamon | 3–6 weeks | 4–8 weeks | playbook · playbook |
Where the data lives
If you are choosing between them
You cannot buy Salesforce CPQ new, so the real question is whether to stay on it or move — and if you move, whether to an external platform like Nue or a native alternative. Nue’s case is strongest for pure-SaaS companies where self-service channels matter as much as reps. If Salesforce is your system of record and you sell a mix of one-time and subscription revenue, see every Salesforce CPQ alternative.
Functionally, yes — Nue covers CPQ, subscriptions and billing. Architecturally it is different: Nue’s engine and data store are its own, with records synced into Salesforce (AppExchange), while Salesforce CPQ ran entirely inside the org.
No. Nue’s pricing page asks you to contact sales (nue.io). Published comparables: Kugamon $65–$125 per user per month (AppExchange); Salesforce Revenue Cloud $150–$200 (Salesforce).
Yes. Salesforce describes it as end of sale, not end of life: existing customers can renew, add users and receive support; no end-of-life date has been announced. New features are not being added (Salesforce).
Published prices, your team size
The calculator uses Salesforce’s published Revenue Cloud Advanced price and Kugamon’s published AppExchange price. Competitor implementation figures are labelled estimates.