Conga CPQ vs Salesforce CPQ: a 2026 comparison for admins and buyers
Conga CPQ is a multi-package product that Conga still sells and still develops, with an optional off-platform pricing engine. Salesforce CPQ is a single managed package that Salesforce stopped selling in March 2025 and no longer enhances. One is moving away from your org; the other is standing still inside it. Here is the full comparison.
Ten dimensions, with sources
| Dimension | Conga CPQ | Salesforce CPQ (SBQQ) | Source |
|---|---|---|---|
| Vendor | Conga (Thoma Bravo majority owner). | Salesforce. | Thoma Bravo |
| Status | Sold and developed. | End of sale (March 2025). Not end of life. Maintenance only. | Salesforce |
| Packaging | Ten managed packages for standalone CPQ, installed in order: Base Library, CLM, Quote Management, Configuration & Pricing, integrations, API, Setup. | One managed package (SBQQ), with optional Advanced Approvals and Billing packages. | Conga docs · Salesforce Help |
| Pricing engine | In-org, or TurboPricing on Conga’s compute platform (separate license, scheduled data sync). | In-org: price rules, discount schedules, Quote Calculator Plugin scripts. | Conga docs · Salesforce |
| Configurator | Constraint rules, option groups, attribute rules; TurboConfig optional. | Product rules, option constraints, configuration attributes. | Conga docs · CPQ dev guide |
| Quote object | Apttus_Proposal__Proposal__c with a separate cart (ProductConfiguration). | SBQQ__Quote__c with quote lines edited in the Quote Line Editor. | Conga docs · Salesforce Help |
| List pricing data | Conga Price Lists and Price List Items. | Standard Salesforce Price Books. | Conga docs |
| Install base | Asset Line Items. | Subscriptions and Contracts (SBQQ). | Salesforce Help |
| Documentation | Online, current. | Online help retired July 2026; single PDF remains. | KB 005388761 |
| Published price | No. Custom quote. | Not sold new. ~$75/user/month historically quoted by third parties. | Conga |
What the differences mean day to day
Ownership of change. Conga CPQ implementations are usually partner-built and partner-maintained; the pricing logic often sits in callback classes and, increasingly, in TurboEngines settings outside the org. Salesforce CPQ implementations are more often admin-maintained, but the product they maintain is frozen.
Where your data is. Both keep records in your Salesforce org. Conga’s pricing objects are its own; Salesforce CPQ’s list prices are standard Price Book Entries. That matters when you leave: standard objects move with you, package objects do not.
What you are paying for. Conga is investing, but in its Advantage Platform and in PROS pricing, not in the Salesforce package you run. Salesforce is investing in Revenue Cloud Advanced, a different product with a different data model, priced at $150–$200 per user per month (Salesforce pricing).
If you run Conga CPQ
Ask your account team where pricing computation will run in two years and what the license for that looks like. Ask your partner how many callback classes exist and who can read them. Then price the alternatives with your own numbers: the alternatives guide lists what is available, and the ROI calculator compares three-year cost using published Kugamon prices and labeled estimates for Conga.
If you run Salesforce CPQ
You are not being forced anywhere. Salesforce says existing customers can renew, add users, and receive support, and that there is no forced migration (Salesforce). The practical pressure is that nothing new arrives and the online documentation is gone. Your two exits are Revenue Cloud Advanced — a re-implementation that runs 12–18 months in practice — or a Salesforce-native alternative that keeps your standard Products and Price Books. The migration hub walks through both.
Conga CPQ for Salesforce installs as managed packages in your org, so quotes and configurations are Salesforce records. Its pricing and configuration engines can optionally run on Conga’s own compute platform (TurboPricing, TurboConfig), and Conga also sells a separate CPQ for its Advantage Platform (Conga docs). So: native packaging, with an optional off-platform engine. Compare with what fully native looks like.
Yes. Salesforce describes CPQ as end of sale, not end of life: existing customers continue to receive support and critical fixes, can renew, and can add users. No end-of-life date has been announced. New features are not being added (Salesforce). See end of sale vs end of life.
No. Conga CPQ prices from its own Price List and Price List Item objects in the Configuration & Pricing package (Conga package objects). Salesforce CPQ uses standard Price Books for list price and layers SBQQ price rules and discount schedules on top.
Conga completed the acquisition of PROS’s B2B business in February 2026, adding a second pricing product line. For existing Conga CPQ on Salesforce customers nothing changes contractually; the open question is where future pricing investment goes. Full analysis: Conga after the PROS acquisition.
Published prices, your team size
The calculator uses Salesforce’s published Revenue Cloud Advanced price and Kugamon’s published AppExchange price. Competitor implementation figures are labelled estimates.